The Project

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Project Profile: Proposal acronym: T-SENIORITY

Proposal full title: “Expanding the benefits of Information Society to Older People through digital TV channels”

 

Information on the service

T-Seniority offers a flexible combination of citizen-centric and personalised e-Care Services according to user’s preferred or available ICT media: primarily via digital and digital interactive TV.

T-Seniority's main target is to create a “user-centric” integration of services, especially focusing on assistance programs -including trans-borders services- for disadvantaged social groups. By focusing mainly in older people and people in the “early stages of getting older”, T-Seniority aims to cover a diverse range of care needs in a wide range of service situatons (home care, tele-assistance, mobile telecom services, tele-alarms, nursing services….).

This innovative service provision will use digital TV, as it is the most widely available and preferred channel for many excluded sectors. By using digital TV we intend to address hard-to-reach audiences, such as “disabled people getting older”, who may have less access to other forms of digital technology. By using digital TV it will improve the current and meet the demands of a growing elderly population. T-Seniority Digital inclusion is, therefore, social inclusion with an ICT TV stream.

 

The owner / provider / maintainer of the service

The owner of the technology is IDI EIKON, a Spanish SME, who together with the T-Seniority Consortium, will define the new venture that will be open to the participation of other Partner and non-Partner organisations, for the provision of the service across Europe and/or worldwide.

 

Users of the Service

End-Users will be (European) older people and people getting older reluctant, unwilling or unable to use conventional PCs and/or mobile phones, but who know how to use a TV remote control. The aim of T-Seniority is to provide a useful tool for empowering as much as possible an independent life.

The T-Seniority programme is focused on delivering a solution that will meet the needs of Local, Regional and National Public Administrations and Governments. However, relevant critical mass of end-users (citizens and patients) is needed to produce a business case which will encourage governments take up and pay for the service. There are various business models that could be applied to this service provision. In some cases, direct customers may be those providers of services serving public administrations and/or final users.

 

Typical usage from a user perspective

A citizen or patient sitting in front of TV screen, with a remote control on hand, will be able to choose among many different options of public or personalized services: communicate with their relatives, friends and colleagues; ask for shopping, repairs, appointments, on-line banking, and so forth. Services web-literate PC-users enjoy via the web, but via digital TV.

Typical TV users will not need to worry about what kind of technology is behind their personal T-Seniority services at home (STB (Set Top Box) adapted to DTT-MHP, IPTV, IP-HOME- NETWORKING (IPHN), …) or in mobility, because it is absolutely hidden from them.

They can go straight on to the service and undertake a range of interesting and beneficial activities. For example: communicating with their children, just clicking on their photo displayed on the TV screen simply using the familiar remote control. It is hoped that by using a device -the TV- that people are aware of and used to, the learning curve of how to use the services will be less and the confidence one needs to "believe" in them will already be instilled.

 

Sustainability of the Service

Advertising models underpin the majority owf what we see on out TV screen in Europe, and people are reluctant to pay additional charges. However, in the case of T-Seniority it will not be the viewer who pays, but the public authorities responsible for providing care and support services and/or those promoting digital and social inclusion. In a second phase, the service could evolve to a mixed public-private model where sponsorship and publicity could be added into the business model. In a European context, it is not realistic to think of T-Seniority Service as a purely private model.

 

Technology (hardware, software, delivery channels)

From the server side, T-Seniority will be delivered via Internet using a Software as a Service (SaaS) model with all the back-office functionality included. All the information technology (IT) infrastructure and support services necessary to deliver the service will be hosted at a “heading” data centre and its back-up data centre replicas.

The service will reach the end-users's STB according two alternative technologies: 1) ftp to servers of MULTIPLEX managers and broadcasters (in case of DTT (DVB-T;DVB-H)) of T-Seniority xlets for putting them in the carousels; 2) https (secure) pages of XHTML following accesibility criteria (in other cases: IPTV, IPHN).

From the client side, end-users's STB, according to its own technological capabilities, has immediate access to T-Seniority services via a remote TV control. However, many different versions of STBs are widely available in the market, but few with high level of interactivity.

During the phase of the project, the service will be deployed from a common Data Centre to all the partners. However, if the system growths, to guarantee the quality of the service, thanks to its scalability, it can be replicated, either by erecting Data Centres across Europe or subcontracting them, when and where needed.

 

Service content

T-Seniority does not need external specific content. Only the customization of public services (multilingual set of service categories available in a specific area, etc…) and personalized services (person to person) require a permanent and coordinated attention from the content provider (IDI EIKON) and any Entity Administrator (Municipality, Family, …) dealing with these issues. As a result, the efforts and costs of customization in T-Seniority can not be underestimated.

 

T-Seniority is built on the results of Market Validation eTEN project SENIORITY (C510754) which successfully ended on the 31st of October 2006. The major Validation results achieved are: A Final Deployment Plan formulated from the outcomes of the validation activities; a spin-off company at the end of the project for the initial deployment of the Services in Spain. The Market Validation concluded with the conviction that “SENIORITY solution” was a new and valid, cost effective proposition.

After the Market Validation, IDI EIKON has been introducing new R+D results in its SOA platform e-Preventions ® in order to leverage the e-Services built on top of it (such as those of SENIORITY) in the new context of Interactive Digital TV. Therefore, although an initial validation and deployment of the new TV functionalities is going on in a local context, a new revalidation and initial deployment of the market at European and worldwide scale is needed.

 

Information on the project phase and impact

Seven Member States are involved: 182,000 users of public services (low interaction) and 1.600 users of personalized services (high interaction) across all the partners countries involved

  • Spain: (30,000 – 500); Girona (12,000 – 100);
  • Italy: Regione Toscana (60,000 – 400);
  • Greece: Thesaloniki (1,000 – 100); Athens (1,000 – 100);
  • UK: Kirklees (70,000 – 100);
  • France: PACA-Lorraine (2,000 – 400);
  • Cyprus: (8,000 – 100);
  • Finland: Tampere (10,000 – 100)